Apple gives developers a hug.

Apple gives developers a hug.

Dave Wiskus writing for Macworld:

Those of us who make software tend to see our industry through the lens of what came before us: a scrappy group of nerds banded together to start software companies and change the world. It’s easy to continue to cast ourselves as the underdogs, but the truth is that we won. Technology is cool now. People are buying computing devices and software at a rate unmatched in history. All kinds of people like this stuff, and now Apple is empowering and encouraging us to make software for all kinds of people.

As a user (not a developer), I agree with Mr. Wiskus’ take on Apple’s WWDC keynote. Last year I thought we were seeing the emerging of Tim Cook’s Apple. This year it’s beginning to blossom.

Be sure to watch the short WWDC Developer Reactions video.

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